One of our main aims is to include the mass of ordinary people who can all too easily feel that environmental concerns are out of reach of their daily lives or overwhelming in their demands. For that reason, we are emphasising small communities, where everyone naturally feels included. These can be anything from small towns, of several thousand people, to isolated villages with just a few hundred, but the important thing is that people feel a natural sense of belonging to this place. Cities would not join this movement as a city, but as individual neighbourhoods, which have their own unique culture and way of seeing the world.
Working with relatively small communities has the advantage that looking after festivals and nature places will be relatively easy and manageable by a local voluntary group. It will also not require any great financial input or risk.